Coco & Ray
How do you help a 66-year-old manufacturing business step into the spotlight with their first custom brand?
01 Brand Workshop
Our on-site branding workshop is the first step in naming and visualizing the brand.We defined a set of attributes that would impact messaging and design. We also used their design-centric goals to create a name that would elicit vacation vibes while speaking to impactful female designers. Coco & Ray, inspired by Coco Chanel and Ray Eames, was the perfect fit.
Coco & Ray makes covetable beach gear for the modern vacationer. This in mind, we aspired to develop an attainable, fashion-forward aesthetic.
The logotype is a custom construction, utilizing conservative embellishments to bring balance and heighten the charismatic, aspirational and elevated characteristics of the brand.
03 Brand Mark
The brand mark is a geometric palm tree constructed of our branded shape palette.
We developed a branded shape palette consisting of four simple geometric forms. We used these shapes to create a brand mark that reflects Coco & Ray’s artful attention to detail. The shape palette can be utilized to create branded graphics.
Days from ideation to custom site launch
Weeks until profitable