Alex Severino is a partner and UX/Creative Director at Coalesce. With a unique background in fine art and psychology, he brings a rare blend of artistic insight and human understanding to his work. As Brand Studio lead at Coalesce, Alex has been pivotal in shaping creative solutions that resonate deeply with audiences. His approach melds aesthetic elegance with psychological acumen, ensuring that every project under his guidance is not only visually stunning but also intuitively aligned with user needs and expectations. In his spare time he designs apparel and accessories.
Tucker is a partner and product strategist at Coalesce and pushes our Product Studio to tackle human-centric challenges in today’s low-attention-span, hyper-digital world. He has an interest in behavioral economics, nudging to shape decisions, motivational UX, emerging technology, and how to use them all to make products work better for the humans who need them. When he’s not giving very-enthusiastic feedback to Coalesce clients, he dabbles in woodworking, watercolors, and or semi-competitive foot and bike racing.
Barbara is a talented designer and branding strategist at Coalesce, bringing brands to life through masterful motion graphics and storytelling. She excels at translating brand language into memorable touchpoints and components that resonate. With a passion for typography, editorial design, and the art of visual narrative, Barbara shapes every project with devotion and unorthodox approaches. Outside of crafting award-winning brand experiences for Coalesce, Barbara has collaborated on design projects for Red Bull and the Chelsea Film Festival and enjoys writing about design and its intersection with culture and daily life.
Justin is a product architect and artist. From apps to immersive environments, he explores how powerful experiences are constructed through design and media. As a founding partner at Coalesce, a digital product agency, he assists a team of technologists, designers, and engineers who craft smart products that solve their client’s problems in compelling ways. He has managed the production of over 200 digital products (and counting). When he’s not solving an engineering challenge, you can find him in the ocean bodyboarding or preparing for his next trip. As a contemporary artist he has worked under the name Rancourt/Yatsuk (Justin Rancourt & Chuck Yatsuk) creating highly-structured media-based projects that confront the human desire for commodities. Our work has been exhibited at Kate Werble Gallery, The Austrian Cultural Forum, New York, NY; Nikolaj Contemporary Art Center, Copenhagen, DK; Center for Contemporary Art (CCA), Kitakyushu, JP; and more.
Naomi is a partner and strategy lead at Coalesce, but started her career in magazine editing (Women’s Health, Men’s Health, Shape, and more). She cares deeply about communication and the intersection of humans and the brands they love (it turns out that content strategy and storytelling expertise translates quite nicely to user experience design and project planning). She is also a director at BBQ Films, an art collective where she uses creative storytelling to produce immersive events and theatrical film screenings for fans. She’s taught lectures on branding, social media, sponsored content, AI, and more at NYU and Columbia. In her spare time she’s either strolling through the Green-Wood cemetery in Brooklyn, reading speculative fiction, or tinkering on her camper van, Peggy.
As a digital strategist and product evangelist, Staton explores the interaction between humans and their environments, both virtual and physical. He focuses on utilizing emerging technology, science, and infrastructure to develop smarter systems and, where fitting, bring joy to people. As a founding partner at Coalesce, Staton leads a team of technologists, designers, and engineers in creating products that connect humans and machines. He has contributed to New York's product development community by encouraging problem-solving at the Product Council Meetup series and has created immersive live events for cult cinema fans through BBQ Films. Outside of professional pursuits, Staton enjoys repairing motorcycles, pushing the limits of Global Entry, and can often be found at the local bar or in a window seat when not at the office.
