The Creative Factor
Brand Strategy/ Brand Development/ Creative Direction/ Animation/ Illustration/ Web Design/ UX Design
Custom brand identity and digital design for a publication tailored for creative leaders.
Based around an intricate geometric system, our brand identity for The Creative Factor illustrates the layered narrative that has become the core mission of the brand: A reminder that creativity is a skill we can hone, and it is not only reserved for artists.
Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication.
“Define and illustrate creativity?” Yep, that sounds like a fun way to spend a week.

The project began like most of our brand development sprints–with an in-person brand workshop where storytelling and side notes are encouraged (and a few guided exercises are thrown in for good measure).

Eventually, we aligned on the concept we couldn’t stop thinking about: The triad of creativity. The three triangles representing Craft, Career, and Culture (the publication’s focus) overlay at variable points, revealing new shapes and colors, representative of how a creative idea comes to life. Our work is always influenced by all the other great ideas that came before it. 

Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication. Supporting graphics needed to live in the world of head shots and portraiture, so we created overlays that easily transformed basic photographs. And the brand language has an emphasis on movement which brings more energy and vitality into the website, social, and beyond.

“Define and illustrate creativity?” Yep, that sounds like a fun way to spend a week.

The project began like most of our brand development sprints–with an in-person brand workshop where storytelling and side notes are encouraged (and a few guided exercises are thrown in for good measure).

Eventually, we aligned on the concept we couldn’t stop thinking about: The triad of creativity. The three triangles representing Craft, Career, and Culture (the publication’s focus) overlay at variable points, revealing new shapes and colors, representative of how a creative idea comes to life. Our work is always influenced by all the other great ideas that came before it. 

Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication. Supporting graphics needed to live in the world of head shots and portraiture, so we created overlays that easily transformed basic photographs. And the brand language has an emphasis on movement which brings more energy and vitality into the website, social, and beyond.

No items found.
“Define and illustrate creativity?” Yep, that sounds like a fun way to spend a week.

The project began like most of our brand development sprints–with an in-person brand workshop where storytelling and side notes are encouraged (and a few guided exercises are thrown in for good measure).

Eventually, we aligned on the concept we couldn’t stop thinking about: The triad of creativity. The three triangles representing Craft, Career, and Culture (the publication’s focus) overlay at variable points, revealing new shapes and colors, representative of how a creative idea comes to life. Our work is always influenced by all the other great ideas that came before it. 

Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication. Supporting graphics needed to live in the world of head shots and portraiture, so we created overlays that easily transformed basic photographs. And the brand language has an emphasis on movement which brings more energy and vitality into the website, social, and beyond.

“Define and illustrate creativity?” Yep, that sounds like a fun way to spend a week.

The project began like most of our brand development sprints–with an in-person brand workshop where storytelling and side notes are encouraged (and a few guided exercises are thrown in for good measure).

Eventually, we aligned on the concept we couldn’t stop thinking about: The triad of creativity. The three triangles representing Craft, Career, and Culture (the publication’s focus) overlay at variable points, revealing new shapes and colors, representative of how a creative idea comes to life. Our work is always influenced by all the other great ideas that came before it. 

Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication. Supporting graphics needed to live in the world of head shots and portraiture, so we created overlays that easily transformed basic photographs. And the brand language has an emphasis on movement which brings more energy and vitality into the website, social, and beyond.

No items found.
“Define and illustrate creativity?” Yep, that sounds like a fun way to spend a week.

The project began like most of our brand development sprints–with an in-person brand workshop where storytelling and side notes are encouraged (and a few guided exercises are thrown in for good measure).

Eventually, we aligned on the concept we couldn’t stop thinking about: The triad of creativity. The three triangles representing Craft, Career, and Culture (the publication’s focus) overlay at variable points, revealing new shapes and colors, representative of how a creative idea comes to life. Our work is always influenced by all the other great ideas that came before it. 

Bold designs, repeating brand elements, and expert photography unite to draw attention to the stories and artists highlighted in the publication. Supporting graphics needed to live in the world of head shots and portraiture, so we created overlays that easily transformed basic photographs. And the brand language has an emphasis on movement which brings more energy and vitality into the website, social, and beyond.

TCF Studio
Brand Strategy / Brand Development / Creative Direction / Animation / Illustration / Web Design / UX Design
Custom brand identity and digital design for a studio that offers holistic content marketing. 
The Creative Factor began as an editorial publication but they needed a distinct way to market their content marketing studio services. Enter: The companion brand identity.
We meshed the publication’s triangle shapes with traditional newspaper design motifs.

This new design system kept the same geometric influences but was more focused around letters. The simple execution was perfect for email templates, social graphics, and event promo materials.

We used a pen-and-ink illustration style to add a whimsical triangle character to the mix. This triangle dude adds a bit of playful sophistication to the rest of the Studio’s materials and he's wedged his way into event announcements, motion graphics, and sales materials.

No items found.
We meshed the publication’s triangle shapes with traditional newspaper design motifs.

This new design system kept the same geometric influences but was more focused around letters. The simple execution was perfect for email templates, social graphics, and event promo materials.

We used a pen-and-ink illustration style to add a whimsical triangle character to the mix. This triangle dude adds a bit of playful sophistication to the rest of the Studio’s materials and he's wedged his way into event announcements, motion graphics, and sales materials.

It was the idea we never saw coming. It captures The Creatve Factor's encouraging and witty voice. And it channels the ethos of our readers: brave, inspiring, and thought-provoking
Matt McCue
Founder, The Creative Factor
The Creative Factor began as an editorial publication but they needed a distinct way to market their content marketing studio services. Enter: The companion brand identity.
The Creative Factor