Inman
Enterprise Software Development \ Third-Party Integration \ Legacy System Re-Platforming \ product strategy \ UX design
Building a high-impact, membership-based revenue model for the premier real estate news publication.
We helped Inman transform from a traditional news outlet into a modern, data-driven media business. In addition to engineering custom middleware and rolling out AI-powered editorial tools, our subscription work alone drove a 30% revenue increase within just 90 days of launch.
Launching the flagship subscription offering, Inman Select, included the design and development of a fully custom CRM to power the new member experience. The result was more than retention—the new subscription model drove over 300,000 new paid memberships.
Projects designed to optimize impact

Optimized checkout

We helped roll out a simplified, high-converting event-ticketing experience using Stripe Checkout. By leveraging Stripe’s optimized, mobile-friendly flow and built-in trust signals, we helped increase checkout conversion rates while reducing friction for attendees.

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Bespoke middleware

We engineered custom middleware to connect Inman’s new enterprise CRM with their email marketing platform, data warehouse, and analytics tools.This unified data flow streamlined campaign operations, improved reporting accuracy, and empowered both marketing and editorial teams to move faster with better insights.

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‍AI tooling

We utilized AI to accelerate editorial processes, including intelligent article tagging to improve content discoverability and internal search. We also incorporated revolutionary technology like AI-powered personalized content, developed new business units like a market data platform and a learning management system, and expanded their subscription services by creating new tiers with specific features.

Projects designed to optimize impact

Optimized checkout

We helped roll out a simplified, high-converting event-ticketing experience using Stripe Checkout. By leveraging Stripe’s optimized, mobile-friendly flow and built-in trust signals, we helped increase checkout conversion rates while reducing friction for attendees.

‍

Bespoke middleware

We engineered custom middleware to connect Inman’s new enterprise CRM with their email marketing platform, data warehouse, and analytics tools.This unified data flow streamlined campaign operations, improved reporting accuracy, and empowered both marketing and editorial teams to move faster with better insights.

‍

‍AI tooling

We utilized AI to accelerate editorial processes, including intelligent article tagging to improve content discoverability and internal search. We also incorporated revolutionary technology like AI-powered personalized content, developed new business units like a market data platform and a learning management system, and expanded their subscription services by creating new tiers with specific features.

No items found.
Projects designed to optimize impact

Optimized checkout

We helped roll out a simplified, high-converting event-ticketing experience using Stripe Checkout. By leveraging Stripe’s optimized, mobile-friendly flow and built-in trust signals, we helped increase checkout conversion rates while reducing friction for attendees.

‍

Bespoke middleware

We engineered custom middleware to connect Inman’s new enterprise CRM with their email marketing platform, data warehouse, and analytics tools.This unified data flow streamlined campaign operations, improved reporting accuracy, and empowered both marketing and editorial teams to move faster with better insights.

‍

‍AI tooling

We utilized AI to accelerate editorial processes, including intelligent article tagging to improve content discoverability and internal search. We also incorporated revolutionary technology like AI-powered personalized content, developed new business units like a market data platform and a learning management system, and expanded their subscription services by creating new tiers with specific features.

Projects designed to optimize impact

Optimized checkout

We helped roll out a simplified, high-converting event-ticketing experience using Stripe Checkout. By leveraging Stripe’s optimized, mobile-friendly flow and built-in trust signals, we helped increase checkout conversion rates while reducing friction for attendees.

‍

Bespoke middleware

We engineered custom middleware to connect Inman’s new enterprise CRM with their email marketing platform, data warehouse, and analytics tools.This unified data flow streamlined campaign operations, improved reporting accuracy, and empowered both marketing and editorial teams to move faster with better insights.

‍

‍AI tooling

We utilized AI to accelerate editorial processes, including intelligent article tagging to improve content discoverability and internal search. We also incorporated revolutionary technology like AI-powered personalized content, developed new business units like a market data platform and a learning management system, and expanded their subscription services by creating new tiers with specific features.

No items found.
Projects designed to optimize impact

Optimized checkout

We helped roll out a simplified, high-converting event-ticketing experience using Stripe Checkout. By leveraging Stripe’s optimized, mobile-friendly flow and built-in trust signals, we helped increase checkout conversion rates while reducing friction for attendees.

‍

Bespoke middleware

We engineered custom middleware to connect Inman’s new enterprise CRM with their email marketing platform, data warehouse, and analytics tools.This unified data flow streamlined campaign operations, improved reporting accuracy, and empowered both marketing and editorial teams to move faster with better insights.

‍

‍AI tooling

We utilized AI to accelerate editorial processes, including intelligent article tagging to improve content discoverability and internal search. We also incorporated revolutionary technology like AI-powered personalized content, developed new business units like a market data platform and a learning management system, and expanded their subscription services by creating new tiers with specific features.

TCF Studio
Brand Strategy / Brand Development / Creative Direction / Animation / Illustration / Web Design / UX Design
Custom brand identity and digital design for a studio that offers holistic content marketing. 
Over a decade-long partnership, we’ve helped transform Inman into a cutting-edge, subscription-driven media platform—and we’re still at it, shaping what’s next in real estate tech and adding value to Inman users everyday.
Increased Revenue

Combined, our changes boosted revenue readership by 30% within 90 days of launch of their subscription offering. And that was just our first big project. Over the past 10 years we’ve spent countless hours defining what’s next in real estate together working closely with the Inman

No items found.
Increased Revenue

Combined, our changes boosted revenue readership by 30% within 90 days of launch of their subscription offering. And that was just our first big project. Over the past 10 years we’ve spent countless hours defining what’s next in real estate together working closely with the Inman

They are incredibly thoughtful and detail oriented. They really put a lot of value and emphasis on process and not skipping steps, not rushing. They’re very methodical. They’re great to work with.
Morgan Brown
VP of Marketing, Inman News
Over a decade-long partnership, we’ve helped transform Inman into a cutting-edge, subscription-driven media platform—and we’re still at it, shaping what’s next in real estate tech and adding value to Inman users everyday.
Inman
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2025 Coalesce