Andrena Internet
Brand Strategy / Brand Development / Creative Direction / Animation / Illustration / Web Design / UX Design
A strategic re-brand for an internet service provider built to align vision, rally internal teams, and scale across cities
Andrena needed a rebrand that could lean on their strong origin story but attract new customers during their nationwide expansion. We delivered a bold, flexible system anchored by a hand-drawn typeface and a dynamic bracket animation that gave the team direction and delight.
Andrena delivers high-speed internet in select U.S. cities. Their previous branding lacked cohesion and failed to reflect the unique energy of their team and product. We kicked off with a brand workshop that set the foundation for alignment. From there, we explored new conceptual directions and eventually landed on a fresh, expressive visual system that did more than just look good—it got the whole team on board (no easy feat).
A fresh, expressive visual system that did more than just look good—it got the whole team on board.

Our flexible bracket system was built to highlight, reveal, and connect ideas. This execution became the connective tissue of the Andrena brand, working across web, animation, print, and merch. 

We created an imagery system that blended AI and Photoshop presets to produce scalable, humanistic assets with a watercolor effect—bridging their technical edge with a personal touch.

Lastly, we overhauled the onboarding experience for both customers and property owners, including a new dual marketing site and custom motion graphics that spotlight Andrena’s unique infrastructure.From door hangers and brochures to sign-up flows and email coms, the new Andrena visual identity is live in cities across the country.

A fresh, expressive visual system that did more than just look good—it got the whole team on board.

Our flexible bracket system was built to highlight, reveal, and connect ideas. This execution became the connective tissue of the Andrena brand, working across web, animation, print, and merch. 

We created an imagery system that blended AI and Photoshop presets to produce scalable, humanistic assets with a watercolor effect—bridging their technical edge with a personal touch.

Lastly, we overhauled the onboarding experience for both customers and property owners, including a new dual marketing site and custom motion graphics that spotlight Andrena’s unique infrastructure.From door hangers and brochures to sign-up flows and email coms, the new Andrena visual identity is live in cities across the country.

No items found.
A fresh, expressive visual system that did more than just look good—it got the whole team on board.

Our flexible bracket system was built to highlight, reveal, and connect ideas. This execution became the connective tissue of the Andrena brand, working across web, animation, print, and merch. 

We created an imagery system that blended AI and Photoshop presets to produce scalable, humanistic assets with a watercolor effect—bridging their technical edge with a personal touch.

Lastly, we overhauled the onboarding experience for both customers and property owners, including a new dual marketing site and custom motion graphics that spotlight Andrena’s unique infrastructure.From door hangers and brochures to sign-up flows and email coms, the new Andrena visual identity is live in cities across the country.

A fresh, expressive visual system that did more than just look good—it got the whole team on board.

Our flexible bracket system was built to highlight, reveal, and connect ideas. This execution became the connective tissue of the Andrena brand, working across web, animation, print, and merch. 

We created an imagery system that blended AI and Photoshop presets to produce scalable, humanistic assets with a watercolor effect—bridging their technical edge with a personal touch.

Lastly, we overhauled the onboarding experience for both customers and property owners, including a new dual marketing site and custom motion graphics that spotlight Andrena’s unique infrastructure.From door hangers and brochures to sign-up flows and email coms, the new Andrena visual identity is live in cities across the country.

No items found.
A fresh, expressive visual system that did more than just look good—it got the whole team on board.

Our flexible bracket system was built to highlight, reveal, and connect ideas. This execution became the connective tissue of the Andrena brand, working across web, animation, print, and merch. 

We created an imagery system that blended AI and Photoshop presets to produce scalable, humanistic assets with a watercolor effect—bridging their technical edge with a personal touch.

Lastly, we overhauled the onboarding experience for both customers and property owners, including a new dual marketing site and custom motion graphics that spotlight Andrena’s unique infrastructure.From door hangers and brochures to sign-up flows and email coms, the new Andrena visual identity is live in cities across the country.

TCF Studio
Brand Strategy / Brand Development / Creative Direction / Animation / Illustration / Web Design / UX Design
Custom brand identity and digital design for a studio that offers holistic content marketing. 
Andrena had early traction and passionate founders. We delivered a brand refresh that helped them stand out on the shelf and become a household name in neighborhoods across the country.
Applying the identity

In addition to a completely new brandbook, we redesigned the signup flow to help turn prospects into new, happy customers.

After the website design came together, we moved our focus to photography treatments. They loved how our proprietary approach married modern photography with hand-painted effects. But even more valuable was the step-by-step process we outlined using Photoshop and the Prequel to make it repeatable and scalable. 

No items found.
Applying the identity

In addition to a completely new brandbook, we redesigned the signup flow to help turn prospects into new, happy customers.

After the website design came together, we moved our focus to photography treatments. They loved how our proprietary approach married modern photography with hand-painted effects. But even more valuable was the step-by-step process we outlined using Photoshop and the Prequel to make it repeatable and scalable. 

What's nice was that everyone was on the same page. The Coalesce team was attentive and punctual. They did not miss a deadline and engaged us throughout the process.
James Smits
Co-Founder, Andrena Internet
Andrena had early traction and passionate founders. We delivered a brand refresh that helped them stand out on the shelf and become a household name in neighborhoods across the country.
Andrena Internet