How do you convince 600,000+ monthly
visitors to pay for news they already get for free?
The real-estate publishing site Inman News had several hurdles when we began our partnership. After a decade of relying on a ad-based model, they needed to transition to a new membership-based model. They also wanted a faster way launch their new products, maintain their loyal readership, and simultaneously tap into new markets. A clunky paywall, limited scalability, and cluttered and inconsistent design were standing in their way.
Sleek and Intuitive
First, we redesigned the Inman News subscription experience based on defined user personas and expectations that felt less intrusive to the customer while providing a load of value. The new one-click system of compelling paywall-locked content matched with great design not only helped Inman retain users, it grew the paid member base by 300K.
Scalable Hub Platform
and Updated Design
Then we built a modular backend that could integrate best- in-class tools and technology without a requiring a massive engineering investment. This new system improved production, increased traffic, and allowed the team to scale at will.We also implemented visual and UX design changes focused on thoughtful and consistent branding that built trust with users, minimized clutter, improved readability, and clarified functionality.
Combined, our changes boosted readership
by 30% within 90 days of launch.
Rich Content Pieces
Current Records in Data Warehouse in Use
" They really put a lot of value and emphasison process and not skipping steps, not rushing. They’re very methodical.”