How do you convince 600,000+ monthly visitors to pay for news they already get for free?
Sleek and Intuitive Subscription Product
We redesigned the subscription experience to feel less intrusive to the customer while still providing loads of value.
The new one-click system of compelling paywall-locked content not only helped Inman retain users, it grew the paid member base by 300K.
Scalable Hub Platform and Updated Design
We built a modular backend to integrate with best-in-class tools and technology without a requiring a massive engineering investment.
This new system improved production, increased traffic, and allowed the team to scale at will. We also implemented visual and UX design changes focused on thoughtful and consistent branding that built trust with users, minimized clutter, improved readability, and clarified functionality.
Combined, our changes boosted revenue readership by 30% within 90 days of launch.
Rich Content Pieces
Current Records in Data Warehouse in Use