A Branding Case Study: How do you design a brand for a music management company that wants to change an entire industry?
and smarter systems.
To launch his business, he needed a name that could convey his vision of transparency and technology, a brand that would stand out, and design that would attract quality artists to his roster.
Coalesce delivered a full brand development kit detailed below. Read more about our solution on our blog
01 Brand Workshop
Our on-site workshop laid the framework for the story and helped us better articulate the vision.
The outcome was a brand book blueprint that propelled us through each step of the process. Plus, we worked towards a brand name—something that was easy to type, fun to say, and communicated the brand’s attributes.
We landed on something that truly captured Jordan’s spirited and approachable way of doing business—Good Folk Music Management.
The naming process was more fun than I expected. My clients have responded really well to Good Folk as a brand and I couldn’t be more pleased.
Goodfolk is based in Nashville with a team in New York. This in mind, we thought it interesting to draw on the contrasting tone of the two cities.
The logotype locks together Helvetica and Georgia combining the efficiency of New York with the artisitic flair of Nashville. A resting note was worked into the k to imply ease of mind for the musician client.
Days from ideation to custom site launch
Weeks until profitable