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Air Liquide

How do you dream up, design, and implement an interactive educational campaign on a small-scale timeframe?

Air liquide is a global corporation that supplies industrial gases to various industries, including hydrogen for fuel cell vehicles (HFCV). Air Liquide wanted to educate the public and change perceptions about the safety and benefits of hydrogen as a fuel, and instead of pitching to current car-owners,

they focused their efforts on the next generation of drivers—those under 16. Their team found interested schools and science festivals where new fueling stations would be opening soon. But they realized they would need content and experiences specifically tailored to these young audiences.

Air liquide is a global corporation that supplies industrial gases to various industries, including hydrogen for fuel cell vehicles (HFCV). Air Liquide wanted to educate the public and change perceptions about the safety and benefits of hydrogen as a fuel, and instead of pitching to current car-owners, they focused their efforts on the next generation of drivers—those under 16. Their team found interested schools and science festivals where new fueling stations would be opening soon. But they realized they would need content and experiences specifically tailored to these young audiences.

The challenge: How could they effectively spread their message about hydrogen fuel cell vehicles to people who aren’t old enough to drive?

Just like with any user-centric product, we knew that these young age groups would demand engaging storytelling, so we developed a comprehensive campaign with several digital and physical touchpoints to tell the tale of hydrogen—and make it as cool as humanly possible. The catch? We had less than six weeks to pull off two day-long activations for two different age groups.

Targeted Content for Each Audience

We began by creating a product roadmap that offered content and concepts that would be viable by the event deadlines. The result was two independent campaigns—one for high school students at KIPP charter school in San Jose, and another for 5-12 year-olds at the OC STEAM science festival in Irvine. The high school content was built around future technology referenced in popular science fiction movies and TV shows, including future cars and clean fuel. The STEAM Fest content was focused on composition of water and it’s many magical properties, including its role in a fuel cell.

Custom Branding with Longevity

Each campaign’s multiple touch points were built to scale to ensure the client could repurpose them for future activations. We built a campaign for STEAM fest called H2Oh Yeah! with the festival booth format in mind. This included a suite of compelling signage and branded printed materials to engage and attract attendees at first glance including custom banners, stickers, temporary tattoos, take-home water bottles, and more.

Immersive Tech and Toys

For KIPP’s Science Fiction Prediction, we created custom video montages and sourced hydrogen fuel cell kits for live hands-on training.

At STEAM fest we designed easy-to-spot, swipeable iPad content (perfectly suited for small hands) as well as a custom 360 VR video that took visitors “inside” a hydrogen fuel cell via lightweight viewing headsets. As a supplement, we also supplied ball-and-stick wooden models to encourage discovery in addition to various take-home items with lasting power. Children visiting our booth could interact with the technology and toys at their own pace, providing ownership over the experience and real-time reactions (which helped to draw a crowd).

Engaging Talent and Event Staffing

We hired a trained scientist and educator to present our content and deliver valuable science lessons to each group. Alongside our Coalesce team, he delivered a multimedia presentation and hands-on fuel cell building to the high schoolers and a live stage lecture to the festival patrons. Our experts were on hand to manage and monitor the tech touch points, ensuring each visitor could enjoy a VR video experience or use the touchscreens in a safe and reliable environment.

Watch our recap of the Orange County STEAM Fest

Combined, our fast-tracked multimedia experiences and products helped showcase the power and potential of hydrogen fuel cell technology to more than 1,000 students in just two days.

Adrianne Wright

PR advisor, Air Liquide

"Coalesce delivered a campaign full of content-rich experiences that mesmerized and mobilized our audience. Plus, they built everything to scale so our team can continue using their products at future events.”