Knopman Marks
Product Strategy / UX Design / Front-End Development / Back-End Development / Brand Strategy
Strategic product design for a complex learning management system
A rapidly aging tech stack was holding Knopman Marks back—so we built a future-ready platform that elevated their learning experience, streamlined operations, and ultimately helped them scale their business from $5M to $21M over five years.
Knopman Marks trains over tens of thousands of finance professionals every year for the top 10 banks in the US. Most of these students are required to pass rigorous certification exams in order to work in their field or secure a promotion. It’s a high-stress environment for the students and the content they need to learn is extremely technical and dare we say…dry. So we set out to create a custom Training Center that not only includes best-practice UX, ultra-clear content taxonomy, and thoughtful motivational touchpoints, but also weaves in the unique instructor voice and methodology the Knopman Marks (KM) team brings to the mix, effectively translating their highly-rated classroom experience into the digital world.
Our updated Training Center highlighted their incredibly-effective teaching style.

We became experts in learning experience design to ensure Knopman Marks had the best product possible–which shows in their industry-leading pass rates. But different users demanded different purchasing and training experiences. Our e-commerce update met their market-specific banking requirements all while keeping their famous approachable teaching philosophies intact.

Our updated Training Center highlighted their incredibly-effective teaching style.

We became experts in learning experience design to ensure Knopman Marks had the best product possible–which shows in their industry-leading pass rates. But different users demanded different purchasing and training experiences. Our e-commerce update met their market-specific banking requirements all while keeping their famous approachable teaching philosophies intact.

No items found.
Our updated Training Center highlighted their incredibly-effective teaching style.

We became experts in learning experience design to ensure Knopman Marks had the best product possible–which shows in their industry-leading pass rates. But different users demanded different purchasing and training experiences. Our e-commerce update met their market-specific banking requirements all while keeping their famous approachable teaching philosophies intact.

Our updated Training Center highlighted their incredibly-effective teaching style.

We became experts in learning experience design to ensure Knopman Marks had the best product possible–which shows in their industry-leading pass rates. But different users demanded different purchasing and training experiences. Our e-commerce update met their market-specific banking requirements all while keeping their famous approachable teaching philosophies intact.

No items found.
Our updated Training Center highlighted their incredibly-effective teaching style.

We became experts in learning experience design to ensure Knopman Marks had the best product possible–which shows in their industry-leading pass rates. But different users demanded different purchasing and training experiences. Our e-commerce update met their market-specific banking requirements all while keeping their famous approachable teaching philosophies intact.

TCF Studio
Brand Strategy / Brand Development / Creative Direction / Animation / Illustration / Web Design / UX Design
Custom brand identity and digital design for a studio that offers holistic content marketing. 
Banking might seem slow to an outsider, but, like all good tech, it has to move at the pace of the internet. Plus, there is no off-season with year-round learning. We had to launch a new platform while school was in session. So we learned how to adjust the levers from a UX perspective stealthily and effectively, helping Knopman Marks grow their revenue from $5M to $21M in just a few short years.
Our motivational matrix nudged students every step of the way.

We learned how to effectively test new messaging and UI changes by treating each new feature as an MLP (minimum loveable product)--thoughtful and elegant right out the gate. In 2023 we launched the latest features of our Training Center: A brand new Practice Questions experience that allows students to create practice quizzes, track question count and progress, all while staying in the familiar KM Training Center. Our favorite part? Integrating small, powerful motivational touchpoints throughout the quizzing process that nudged students along their specific paths of study. 

No items found.
Our motivational matrix nudged students every step of the way.

We learned how to effectively test new messaging and UI changes by treating each new feature as an MLP (minimum loveable product)--thoughtful and elegant right out the gate. In 2023 we launched the latest features of our Training Center: A brand new Practice Questions experience that allows students to create practice quizzes, track question count and progress, all while staying in the familiar KM Training Center. Our favorite part? Integrating small, powerful motivational touchpoints throughout the quizzing process that nudged students along their specific paths of study. 

They're strategic and critical thinkers with a lot of experience, insights, and knowledge. They took their responsibilities beyond the scope of web development in everything they did.
Liza Streiff
CEO, Knopman Marks
Banking might seem slow to an outsider, but, like all good tech, it has to move at the pace of the internet. Plus, there is no off-season with year-round learning. We had to launch a new platform while school was in session. So we learned how to adjust the levers from a UX perspective stealthily and effectively, helping Knopman Marks grow their revenue from $5M to $21M in just a few short years.
Knopman Marks